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    4 signs your practice’s marketing is stuck

    The views expressed here belong to the author. They do not necessarily represent the views of The Aesthetics Channel or UBM Medica.

    Michael CohenTime-constrained and focused on patient care, health care professionals are not in the business of marketing. Still, doctors have to ensure patients are coming through their doors — and keep coming. That requires effective marketing.

    The simple truth, though, is marketing often gets relegated to the bottom of the priority list. Even with the best intentions, many health care professionals don’t realize they aren’t meeting a basic level of marketing. As a result, their marketing is stuck. Fortunately, poor-quality marketing is not difficult to diagnose: It’s as simple as checking your vitals.

    These are four red flags that will signal your practice’s marketing program needs treatment.

    NEXT: 1. Staff Is Marketing

    Michael Cohen
    Michael Cohen is vice president of marketing at eRelevance Corp., where he leads both corporate marketing and the client marketing team, ...


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