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    4 signs your practice’s marketing is stuck


    1. Your untrained, overwhelmed office staff is running your marketing.

    Office managers run the ship. They keep records in order, work with insurance companies and provide service to patients on the phone and in person. The last thing they have the time or skills to do is marketing. Yet, sending out marketing emails often falls into the laps of your office staff. If your staff is running your marketing, that is a clear sign you’re not getting the most out of it.

    NEXT: 2. Overpriced Consultants

    Michael Cohen
    Michael Cohen is vice president of marketing at eRelevance Corp., where he leads both corporate marketing and the client marketing team, ...


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