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    4 signs your practice’s marketing is stuck


    2. You are breaking the bank on overpriced consultants.

    So, maybe you’ve figured out that your office manager should not be your marketing manager, and you have turned to a marketing consultant to tackle the issue. Problem solved, right? Wrong. While these experts can offer insightful advice, they are cost prohibitive for most practices. Even if their insights on sophisticated marketing tactics are compelling and lead to an increase in revenue, these consultants don’t generate return on investment (ROI) because they cost an arm and a leg. Plus, they likely don’t provide the necessary results data for you to optimize future campaigns and objectively measure your real ROI.

    NEXT: 3. Measurement Is Missing

    Michael Cohen
    Michael Cohen is vice president of marketing at eRelevance Corp., where he leads both corporate marketing and the client marketing team, ...


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