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    4 signs your practice’s marketing is stuck

     

    3. Measurement is missing from your program.

    Digital marketing allows you to track the effectiveness of any marketing campaign, and if you are not measuring your campaigns, you’re not getting the most out of your marketing program. You should be using these metrics to help inform subsequent campaigns and understand what is and isn’t working. If, instead, you are simply relying on anecdotal evidence, such as a perceived increase in phone calls after you run a print ad, your program needs help. Just because the phone rings, it doesn’t mean your marketing is working. Stick to the numbers that can be tracked to ensure your marketing efforts are truly helping to generate business.

    NEXT: 4. Focus Only on Patient Acquisition

    Michael Cohen
    Michael Cohen is vice president of marketing at eRelevance Corp., where he leads both corporate marketing and the client marketing team, ...

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