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    The aesthetic for-profit practice


    Results Are Everything

    Profits are secondary to doing what’s best for cosmetic medicine patients, according to Chicago-based facial plastic surgeon Steven Dayan, M.D., a New York Times best-selling author for his 2014 book, Subliminally Exposed.

    Dr. Dayan“If you only think about profits first, then you’re corporatizing and commoditizing aesthetic medicine,” Dr. Dayan says. “I can do Botox on someone and make it profitable and I can do Botox on someone and make it not so profitable. If my only motive is to make a sizable profit, I can alter my reconstitution of Botox. But that goes against our goals and mission as facial plastic surgeons. The best outcome possible should be our primary objective.”

    Cosmetic medicine is so much more than a commodity, Dr. Dayan says.

    “People’s emotions and lives are at play, as well as why they get these treatments. Every patient is different. One patient may need 30 units of Botox; another needs 15 units. It’s not just based on how they look; it’s based on how they feel, too. When you look at profits, you can say it’s profitable for this person but not for that person,” Dr. Dayan says. “Aesthetics is the last bastion where a doctor patient relationship exist because the patient chooses a physician based on reputation alone, not a preauthorized list of participating physicians. If profit motives overtakes a patient’s best-interest motive, then we risk destroying all that is good about aesthetic medicine.”

    Lisette Hilton
    Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness ...


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