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    Aesthetics: More than just blepharoplasty

     

    The Art of Aesthetics

    Cosmetics is not only mechanical but also artistic and surgeons in this space need artistic skill, according to Dr. Woodward.

    In general, cosmetic patients seem to have different demands than medical patients, according to the doctors. 

    “Be prepared,” Dr. Woodward says. “Some patients can be high maintenance and occasionally egotistical; however, the vast majority of patients are happy people who want to look their best.”

    Dr. Carrasco likens the cosmetic patient population to ophthalmology patients who want premium intraocular lenses or refractive surgery. As a result, the patient experience is important, she says. 

    “Having a contact person for the cosmetic patients and scheduling them quickly — with minimal wait — is important. Also, the look of the office should be updated,” Dr. Carrasco says.

    Making money in cosmetic procedures is not a given. There’s a lot of competition not only from other specialties in the aesthetic space, but also from estheticians and med spas. Dr. Woodward says talking to those with experience, who have made it in the business, could help ophthalmologists avoid pitfalls. 

    Building an aesthetic practice can take several years, she says.

    NEXT: Entering the Aesthetic Space

    Lisette Hilton
    Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness ...

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