Giovanni Castelli
Giovanni Castelli is the content specialist for Optometry Times. He is a 2014 graduate of Cleveland State University with a degree in Communications and a focus on public relations. He has a Morkie named Chewie and is a lover of pizza, Star Wars, and all things sports.
Summer through optometry’s eyes on Instagram
Summer through optometry’s eyes on Instagram
Check out the best of the best—we compiled a collection of Instagram posts from the world of optometry.
Top 5 ways to help your patients safely view the solar eclipse
Top 5 ways to help your patients safely view the solar eclipse
Here are the top five ways to advise your patients on how to view the total solar eclipse from their own backyards using direct or indirect viewing.
5 tips to effective, efficient staff meetings
5 tips to effective, efficient staff meetings
Not starting meetings on time and waiting for late staff sends the message that on-time people’s time is not important, says Anthony Record, LDO, FNAO, ABO, of Tampa, FL at Vison Expo East.
ODs must embrace new technologies, says AOA panel
Disruptive technology is here to stay, and ODs must embrace it as new technologies continue to be developed and patients are eager to get their hands on them.
Top patient medications and their ocular side effects
ODs must take the time to ask patients about current medication use because adverse reactions are more likely in patients who previously had allergic reactions, says Blair Lonsberry, OD, MS, MEd, FAAO, at the American Optometric Association’s Optometry’s Meeting in Washington, DC.
Dara Torres: Don’t put an age limit on your dreams
Dara Torres, the oldest and 12-time Olympic medalist, says your dreams shouldn’t have age limits. She addressed attendees of the American Optometric Association at Optometry's Meeting 2017, detailing her Olympic comeback after seven years away from the sport and giving birth.
In the pipeline: What’s new and what’s coming in optometry technology
Keeping patients informed on the latest procedures and equipment available to treat their disorders is half the battle, says Paul Karpecki, OD, FAAO, at American Optometric Association’s Optometry’s Meeting.
5 things you missed at Vision Expo East
5 things you missed at Vision Expo East
Check out the latest industry trends and new products announced at Vision Expo East 2017.
How ODs can capitalize on social media in their practices
Consumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
How to grow your practice using Instagram and Pinterest
Human nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East.

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