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    Bundle up to boost holiday sales

    Bundling does more than keep us warm during holiday cold snaps. Bundling products and procedures can boost holiday sales at cosmetic surgery practices, experts tell Cosmetic Surgery Times.

    Ms. DeVoreJen DeVore Richter, of the Rock My Image marketing agency, says boosting sales is about creating an irresistible offer.

    How? “Increase sales during the holidays by creating free gifts with purchase packages,” DeVore says.

    Among DeVore’s take-home tips:

    • Selling CoolSculpting? Include a complimentary facial, gift card for $25 off Botox and an event ticket to a VIP party held at your office.
    • Selling Botox? Include a complimentary facial, skincare line product bonus product and an event ticket to a VIP party held at your office.
    • Selling skincare products? Include a complimentary microdermabrasion, lip waxing and an event ticket to a VIP party held at your office.

    Dr. NeinsteinManhattan, N.Y., plastic surgeon Ryan Neinstein, M.D., says the holidays are a natural business-booster for the cosmetic surgery industry.

    “The holiday season brings many family, friends and work events. These are face-forward events,” Dr. Neinstein says. “Many of our patients outside of the sunny states will be bundled up in their winter clothes, so this is a time to focus on nonsurgical facial procedures. I have found that bundling skin tightening, toxins and fillers to be ideal for those patients looking to have an extra special look at all of their events.”

    In This Article

    The ‘Stocking Stuffer’ Sale

    Keep the Office Open

    Gift Certificates & More

    NEXT: The ‘Stocking Stuffer’ Sale

    Lisette Hilton
    Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness ...


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