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    Reviews matter

    If you’d rather ignore what people are saying about you and your practice on review and ranking websites, from Yelp to Healthgrades, you might not realize you’re losing business.

    It’s no longer a question of if potential patients will go online to check your reviews and rankings before booking an appointment. They will. Nearly 85% of patients evaluate physicians using online reviews at least occasionally. And most turn to the online feedback as their first step in finding a new provider, according to a recent survey by software buyer resource Software Advice.

    Mr. RaineyAndrew Rainey, executive vice president of strategy and corporate development at Binary Fountain, a company that provides patient feedback management solutions, says Binary Fountain is seeing an increasing volume of health care-specific online reviews and ratings.

    “… you see a lot of the other industries already adopting and managing their online reputation and presence, with the reviews and ratings in mind. Health care is now following suit,” Rainey tells Cosmetic Surgery Times. “There are a couple of stats … that we’ve seen in the market. [One is] about 84% of patients trust an online review as much as a personal recommendation. That’s a major shift, where it used to always be a personal recommendation or maybe it was a recommendation of a primary care physician, for example, as to where to go.”

    With an estimated 60 review websites focused on health care in the U.S., according to Software Advice, there’s plenty of feedback out there.

    NEXT: Two Key Misperceptions

    Lisette Hilton
    Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness ...

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