• linkedin
  • Increase Font
  • Sharebar

    Standing Out in the Crowd

     

    Add Value (Not Clutter)

    TMs. Cohenhis is Stacey Cohen’s advice: Add value, not clutter when communicating your brand and what makes you stand out. Cohen is president and CEO of the public relations and marketing agency Co-Communications, in Westchester County, Hartford County, Conn., and New York City.

    Cohen, a Huff Post blogger on personal branding, says cosmetic surgeons need to demonstrate their expertise and value by consistently pulsing relevant content to prospective patients through a multi-channel approach via a blog, Facebook, media coverage, webinars, Facebook ads and video.

    Relevant content passes the “Who cares? and “What’s in it for me?” tests, Cohen says.

    “Video marketing is a ‘stand out’ way for cosmetic surgeons to deliver their message, strike an emotional connection with their audience and share new procedures and results. In fact, studies have shown that the use of video marketing is incredibly impactful in increasing engagement, search and conversion rates,” Cohen says.

    NEXT: Sell Less, Inform More (and Be Patient!)

    Lisette Hilton
    Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness ...

    0 Comments

    You must be signed in to leave a comment. Registering is fast and free!

    All comments must follow the ModernMedicine Network community rules and terms of use, and will be moderated. ModernMedicine reserves the right to use the comments we receive, in whole or in part,in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

    • No comments available

    Poll