practice management

Why it’s important to have a marketing plan
Why it’s important to have a marketing planMarketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.
Coordinated care lessons in dermatologyCoordinated care is gaining ground in medicine because it helps defragment a fragmented system, says Dr. Lindsay Strowd. Patients with chronic conditions, such as psoriasis, tend to benefit most.
Insights to improve your psoriasis care planKnowledge of outcomes data, adverse events may help physicians formulate effective treatment strategies, Dr. April Armstrong says.
Are you missing this business tool?Balancing a career or business, a family and a household is a given for many of us. When it comes to keeping cool and maintaining relationships with family, colleagues and our patients, communication and education are key. Here's how one tool can help.
How to help parents cut healthcare costsThe cost of healthcare can be overwhelming for patients’ families. Here are ways to cut parents’ out-of-pocket medical expenses and even help your bottom line.
How to train for phone managementSpecific training criteria and phone management policy and procedures to help your dermatology practice blow the competition away.
3 important factors that make or break your practice’s online reputationJulie Gough-Nelson shares the three important things worth remembering in an era of online reviews for best-practice management.
Clinical practice guideline authors fail to disclose all industry paymentsSome authors of AAD clinical practice guidelines received sizable payments from industry that were not completely disclosed, JAMA Dermatology Reports.
Accepting change is hard, but with the right guidance it doesn’t have to beBlogger Donna Suter draws from personal experience and provides four tips on maintaining the needs of your practice in an evolving business climate.
IRIS Registry shaping up to be extensive data sourceThe Intelligent Research in Sight (IRIS) Registry—a comprehensive eye disease registry developed by the American Academy of Ophthalmology (AAO)—has far surpassed early estimates for physician participation, according to William L. Rich III, MD, FACS.